Eve & Adam Beauty Clinic
Eve & Adam Beauty Clinic is an innovative beauty clinic in Hertfordshire.
Director, Sally approached me to take over her Instagram platform and turn it into a business channel. I took the time to get to really know the heart of the business and her brand values and used this to help form a well structured social media strategy in tune with her business goals and her target audience.
Since taking over the Instagram page, following and engagement have soared. This has directly lead to sales and has enabled Sally to concentrate on what she does best at the clinic, leaving me to grow the brand’s online presence and client base.
In addition to our always-on social strategy, I am regularly briefed to support on design projects, copywriting and web development.
Champneys Health Spa
Champneys is the UK’s leading Health Spa brand. With Spa Resorts, Hotels, High Street Day Spas and a product range stocked at Boots.
I was asked to project manage the design, development and launch of a brand new ‘Spa at Home’ range of body products and also a vegan skincare line. From product ingredients, concepts and packaging design through to marketing launch. The product range has done wonders for the visibility of the brand on the high street, making it accessible to all with availability in over 1000 Boots stores, at Champneys Spas and online.
To support the business’ desire to become more digitally-focussed, I introduced a dedicated Social Media function and developed the first ever content strategy; managing content creation for all platforms, directing photoshoots of product ranges, treatments and the magnificent spa buildings and grounds for use across all digital marketing channels.The Instagram account grew to 36K followers during this time and since then, the brand continues to receive recognition for its authority in the highly competitive social wellbeing space.
bareMinerals is the UK’s no.5 Makeup Brand and well known for it’s good-for-skin benefits, female empowerment and ‘clean beauty’ ethics.
My purpose at bareMinerals was to oversee the planning, development and execution of Marketing activity for the UK.
As well as arranging a number of high-profile events for the brand, including an intimate event with the brand’s founder at Selfridges, I project-managed the brand’s biggest ever foundation launch, involving a huge media campaign (TV, Print, Digital) and a comprehensive Social Media & Influencer Strategy. As part of this I designed and led a wellbeing video campaign in partnership with lifestyle ambassador, Fearne Cotton. This period was pivotal in building the brand’s awareness in the UK and authority in the clean beauty segment.
Sarah Catherine Cosmetics
Sarah Catherine Cosmetics is an aesthetics clinic in the heart of St Albans, first established in 2013.
As part of evolving her business strategy, owner Sarah briefed me to design a new logo, rebrand her Instagram and create content for her social posts.
Firstly, we revisited her brand values in order to focus on a design direction. We spent time unpicking how her clients feel when visiting the clinic, and then brought this to life through carefully curated photography and graphic design.
The outcome was a refreshed colour palette and logo design with a clean, calm and modern feel.
Mummas & Cuppas
Mummas & Cuppas is a beauty, lifestyle and travel consultancy, empowering female business owners and entrepreneurs.
Consultancy owner and founder, Sarah approached me to create the brand, including logo, tone of voice, visuals and positioning.
Sarah is a superwoman who juggles a number of thriving businesses as well as being a successful influencer herself. It was a pleasure to be a part of this journey and evolve Sarah’s concept into a tangible brand for her audience to connect with. The creation of the brand has resulted in a highly engaged, loyal audience, generating significant revenue.
The Curson Cakehouse
The Curson Cakehouse is a contemporary cakes, biscuits and treat boxes business, specialising in modern aesthetics and using high quality ingredients to create masterpieces.
Samantha commissioned me to design her a logo that helped capture the essence of her fun and elegant brand, and provide guidance and support on growing her social platforms strategically. The business has gone from strength to strength since this point, with Instagram becoming Samantha’s no.1 revenue source. With this in place, Samantha has been able to focus her efforts in the right areas to grow her business further and continue to wow her customers and followers with her beautiful creations.