Champneys is the UK’s leading Health Spa brand. With Spa Resorts, Hotels, High Street Day Spas and a product range stocked at Boots.
I was asked to project manage the design, development and launch of a brand new ‘Spa at Home’ range of body products and also a vegan skincare line. From product ingredients, concepts and packaging design through to marketing launch. The product range has done wonders for the visibility of the brand on the high street, making it accessible to all with availability in over 1000 Boots stores, at Champneys Spas and online.
To support the business’ desire to become more digitally-focussed, I introduced a dedicated Social Media function and developed the first ever content strategy; managing content creation for all platforms, directing photoshoots of product ranges, treatments and the magnificent spa buildings and grounds for use across all digital marketing channels.The Instagram account grew to 36K followers during this time and since then, the brand continues to receive recognition for its authority in the highly competitive social wellbeing space.